Inside an Engineer's Mind

We Listen

It's often assumed that someone with a visual impairment, such as blindness, has better hearing. While this person may collect more audible information than most of us, there is no physical advantage over someone with sight. That information is collected by the brain. That person has trained themselves to rely more on the remaining senses. Read More...

Teamwork

With the recent college basketball championships engulfing our March, it's easy to see what it takes to make a winner: teamwork. Okay, I know it sounds cliché, but it's the same in production. If a coach only relies on one player, then the team will eventually fail. Everyone sees the other players just standing around and "phoning it in." What would you think? "Good player, but this team could be so much more." What about "Good video, but it could be so much more." Read More...

Bending Music

Most productions that go through our studios at Dynamix have some kind of music. It can be a jingle, custom, or library ("needledrop") music. A jingle can be great for branding your client over the long term. But, it's usually the most expensive item in your production budget, sometimes the only item. If you're producing a film, custom music can give cohesiveness to the soundtrack, but can also be expensive - sometimes as much as 15% of your total budget. That's why many projects that have a quick turnaround or tight budget lean towards using library music. Read More...
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