In the humble beginnings of radio, there were no rules, only groundbreakers. Independent broadcasters would fire up the transmitter at will, talk about whatever they wanted, and play whatever music they wanted, all without any outside restrictions. Of course they had self-imposed restrictions like decency, but it was mostly a free-flowing medium for amateurs and hobbyists.

Tags: podcast, radio, Dynamix Productions, Neil Kesterson, Jack Benny, Edward Murrow

Writing for spoken word is one of the least understood arts. The confusion starts with how the writer constructs the message – by writing. In school, most of our communication education was the written word. Very few of us had a speech or drama class. So, when a novice sits down to write narration, it’s natural to write in a style that we have been using our whole life for essays, letters, emails, notes, etc. When that text is actually spoken, it’s sometimes like we’re back in English class.

Tags: Dynamix Productions, copywriting, writing, spoken word, broadcast, broadcast copy, radio, Neil Kesterson, TV, television