Audio books, or what used to be called "books-on-tape," are gaining in popularity now that listeners can easily download them to their portable listening device. In the old days, you had to fumble with a box of tapes or CDs. Now, thanks to software like iTunes, you put a whole library in your pocket. The ease of getting an audio book is exponentially easier with on-line stores like iTunes, Amazon, and Audible. Just like the print market, there's an audio book for just about anything. If you want a book for self-help, do-it-yourself, travel, humor, history, etc., it's out there. And the line between audio books and audio programs is dissolving.

The volume is getting turned down on television commercials. What does that mean for you, the producer or advertiser? Well, you can still scream all you want, but you just won't be louder than the latest installment of a Fast and Furious movie.

Independence Day reminds me about fireworks. Which reminds me of explosions. Which remind me of sound effects. I'm not necessarily thinking of sound effects when I'm watching fireworks, because I'm usually in the moment. But we've all experienced that anticipation of waiting for the next explosion when we see a faint streak of light climb up to the heavens and hear a little bit of the sizzle from the propulsion. A momentary silence...and then BOOM! Ooooh! Aaaah! Laughter, applause.

A jam-packed field. Each running neck-and-neck trying to lead the pack. The whole mass moving toward the finish line with breathtaking speed. Finally it ends, but it's too close to call!!!

No, it's not the Kentucky Derby. It's an overcrowded commercial with too much information that's been crammed into 30 seconds. Sound familiar? We all want to get our message across, but we often say too much. I'm guilty of it (as many of my friends would attest).

With the recent college basketball championships engulfing our March, it's easy to see what it takes to make a winner: teamwork. Okay, I know it sounds cliché, but it's the same in production. If a coach only relies on one player, then the team will eventually fail. Everyone sees the other players just standing around and "phoning it in." What would you think? "Good player, but this team could be so much more." What about "Good video, but it could be so much more."

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Most productions that go through our studios at Dynamix have some kind of music. It can be a jingle, custom, or library ("needledrop") music. A jingle can be great for branding your client over the long term. But, it's usually the most expensive item in your production budget, sometimes the only item. If you're producing a film, custom music can give cohesiveness to the soundtrack, but can also be expensive - sometimes as much as 15% of your total budget. That's why many projects that have a quick turnaround or tight budget lean towards using library music.

Replacing dialog in video and film has come a long way since Clint Eastwood had to dub dialog for his spaghetti westerns. Whether it's noise in the original track, a changed or new line, or even a different performance, replacing dialog on programs and films is commonplace today.

Being in the "Horse Capital of the World," we surely have enough experience to know that a horse sounds much like it did 150 years ago. However, back then a horse's role was very different than today. In a new documentary, "Unsung Hero: The Horse in the Civil War," produced by Witnessing History, LLC for HRTV (Horse Racing TV Network), the role of the horse in the American Civil War is explored in-depth with rarely-seen photographs, documents and artwork. To a sound designer's delight, there are simulated battle scenes, troop movements, and other war action.