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A Sound Education

When Old is Old Again

BufordTJusticeCB2

Buford T. Justice: Breaker, breaker for the Bandit.
Bandit: Come on back, breaker.
Buford T. Justice: Bandit I got a smokey report for you. Come on!
Bandit: Well, talk to me good buddy.
Buford T. Justice: You got trouble comin...
Bandit: Well what's your handle son, and what's your twenty?
Buford T. Justice: My handle's Smokey Bear and I'm tail-grabbin yo ass right now!

Smokey and the Bandit (1977)


Just when you thought CB radio was dead, the Federal Communication Commission passed a rule that might have every "Smokey and the Bandit" fan yearning for another sequel. The FCC is allowing FM transmission on CB radio!

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Sub Sonic

submarine MASTER copy

Captain of the 'Weser': What's it like down there, in a submarine?
Der Leitende: It's... quiet.”
Das Boot, 1981



Submarines need to be stealthy...and quiet. New technology like acoustic cloaking is on the horizon.

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Fantasound

content_marquee

Mickey Mouse: Mr. Stokowski. Mr. Stokowski! Ha! My congratulations, sir.
Leopold Stokowski: Congratulations to you, Mickey.
Mickey Mouse: Gee, thanks. Well, so long. I'll be seein' ya!
Leopold Stokowski: Goodbye.


In 1940, before the world would be plunged into a half decade of devastating conflict, a larger-than-life cartoon creator teamed up with a wild-haired orchestra conductor and unleashed a fantastical film that would forever change the way we experience movies. The morning after the gala event at the Broadway Theater in New York City, The New York Times critic Bosley Crowther said, "The music comes not simply from the screen, but from everywhere; it is as if a hearer were in the midst of the music." Even with all the wondrous characters, vivid animation, and whimsical storytelling of this new film, it was the sound that stole the show.

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Now Ear This

best-spock-leonard-nimoy-star-trek-episodes

"There is no reason that function should not be beautiful. In fact beauty usually makes it more effective."

Spock

Function and beauty can coexist, especially in headphone design.

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Ear Training

train-NBK

"I hear the train a comin', it's rolling round the bend
And I ain't seen the sunshine since I don't know when."

Johnny Cash
"Folsom Prison Blues"


A train horn can be musical, loud and annoying, or even whimsical. But above all it's a communications device.

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For the Love of...

painter

"If our condition were truly happy, we would not seek diversion from it in order to make ourselves happy."

Blaise Pascal
French mathematician, physicist, inventor, philosopher, writer and Catholic theologian
(1623-1662)


Are you working in a job that you love? Are you doing a skill that comes naturally to you? Can you imagine doing anything else? If you answered Yes, Yes, and...Yes, then you must be insanely happy. It could be healthy to daydream of doing something else, or even partake in different kinds of productive activities that are wildly different from your career. Studies of scientists have shown that the more varied their hobbies, activities, and other professional pursuits are, the more important and numerous their breakthroughs may be. Performing the same task over and over again becomes drudgery, no matter if you're a widget stamper in a factory or a recombinant DNA engineer in a lab. Our minds need diversion in order to focus when it's important.

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Chocolate Milk

chocolate milk

"All you need is love. But a little chocolate now and then doesn't hurt."
Charles M. Schulz

Chocolate MilkThere's a phrase we use in the audio industry to explain to someone that doesn't understand that when something's been mixed down, like a song, it can't be unmixed. In other words, once all the elements have been married together, we can't easily pluck out the vocals and replace them. The phrase goes something like, "Here's a glass of milk, and here's chocolate powder. Mix the chocolate into the milk and you have chocolate milk. You can't take the chocolate out and just have milk."

Well, we are all eating a big ol' crow sandwich with chocolate sprinkles on top right about now.

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Big Mac

big mac

"Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs."

Tim Cook



Twenty years ago this month, Apple officially launched OS X. Apple finally had a legitimate PC killer that would kick the Mac vs. Windows debate into overdrive. In 2001, many studios and video editing companies were already using Macs as the foundation for their digital production systems when OS X dropped, but it literally changed the game.

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♪ ♫ Hot Pockets ♪ ♫ ™

Piano

"Simplicity makes me happy."

Alicia Keys


Comedian Jim Gaffigan has a classic gut-busting routine about Hot Pockets. After expounding on the unsophistication of eating them, he envisions the meeting with the jingle writer:

Do love that jangle.
Do you think they worked hard on that song?
"What do you got so far, Bill?"
"Uh... uh... (sings) hot pocket?"
"Thats good, thats very good.
The jingle is almost as good as your "By Mennen"


Our daily life has us ingesting "jangles" and other ear worms that have become part of our subconscious. Maybe you've heard these simple sounds over and over again:

"Liberty, Liberty, Li-berty, Liberty"
"Nationwide is on your side"
"Double-A, TOOT-TOOT, M C O"


These sounds are almost as familiar as a logo like the Facebook F, the Micheline Tire man, or the Disney mouse ears. These are all trademarked logos and visual advertising devices. Sounds can also be trademarked as well.

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The President's Speech

TR

"Well-timed silence hath more eloquence than speech."

Martin Farquhar Tupper


For the first century of our nation's existence, a very select few ever heard their president speak. 130 years ago, technology changed that.

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