we listen
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"Nostalgia is not what it used to be."
Simone Signoret
Record stores all over America will be opening their doors on April 13th for National Record Store Day. But cassettes are sneaking in through the back. These portable petite plastic packs from the past now have their own Cassette Store Day each year in October, and they're winning over some fans that also shop for vinyl. In fact, annual sales of music cassettes were up 23% in 2018, and 70% since 2016. Artists and studios are rethinking this ancient format and not only re-releasing albums popular during cassette's halcyon days, but new music as well. What's with the retro rewind?
"Hello from the children of Planet Earth"
From the gold records aboard the twin Voyager spacecraft
Vinyl is the format that won't die. It'll probably still be around after humans are extinct and our sun has gone supernova. Perhaps in eons, Voyager spacecraft with the golden records aboard will meet distant stars and future vinyl lovers. But in this eon, people will not stop pushing vinyl to its limits. Mad scientists and crazy artists like putting something other than music on it - or in it. More on that later.
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"I used to judge the quality of music by whether I could make a 90-minute cassette and not repeat any artists."
John Hughes
What? Another old audio format is making a comeback? Yessiree! If you want to be hip, then dust off your old Sony Walkman. But like me, you've probably dumped all your old cassettes along with your floppy disks and Trivial Pursuit. These days, my pocket can carry the same amount of music that drawers and drawers of cassettes can.
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"As so much music is listened to via MP3 download, many will never experience the joy of analog playback, and for them, I feel sorry. They are missing out."
Henry Rollins
There's a growing trend in the music business - recording to reel-to-reel tape. Wait, I thought we got rid of that when we went digital. The truth is, it never went away. Much like the recent boom in sales of records and film, reel-to-reels are gaining new fans and bringing back old ones.
The new generation is discovering what the old generation stopped loving - LPs. LP sales are the highs they’ve been in 22 years. Records aren’t just for hipsters anymore, everyone, including the older generation that gave them up, are groovin’ to them.
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